Why Choose Coldwell Banker Professional Associates?

1. The Brand has a 100-year long heritage, predicated on ethical dealing, dating back to 1906. As the oldest nationwide real estate company, our unique history is a differentiating characteristic, which engenders trust and confidence to consumers and, ultimately, influences them to list their home or buy a new home with COLDWELL BANKER. Independent studies (1) confirm that COLDWELL BANKER is rated #1 by consumers in terms of a company you can trust and dependability. According to these studies, our brand is recognized by 99% of consumers in our target audience.

Combining a local well-respected name with our brand results in proven competitive advantage because our brand has a prestigious image among nationwide Companies.

2. Among the top 500 firms in the nation, the COLDWELL BANKER® brand collectively sells more real estate in terms of both transactions and dollar volume than the nearest national franchise network (2)(4).

The result is that our brand is one of the leading sellers of real estate in the nation.

3. NRT Incorporated ("NRT"), a Cendant owned company, owns and operates residential brokerage offices in the 35 largest US markets, and is considered America 's largest real estate company (2). NRT sells 3 times more transactions and 4 times more in dollar volume than the number two firm in the nation.

Being in the same business as our franchisees, results in an unparalleled business relationship with partners that understand each other's needs.

4. Of the 5 Cendant Real Estate Brands, COLDWELL BANKER has the highest productivity per person, highest dollar volume and highest average sales price.

5. COLDWELL BANKER Previews® has been the world leader in marketing luxury real estate since 1933. In 2004, COLDWELL BANKER sales associates were involved in the sale of 20,292 homes priced at a million dollars or more, which was an increase of 46.8% over the prior year. The overall dollar volume of those homes was in excess of $35 billion, up 52% over the prior year. Independent studies (3) confirm that our brand owns the "high end" designation.

Our Brand has more credibility with sellers when marketing upper tier properties throughout the world due to our proven track record.

6. We were the first nationwide company to introduce buyer and seller service guarantees (1987), mandatory seller disclosure (1992), nationwide concierge services (1998) and interactive search services for Internet home shoppers, the Personal Retriever (1998). We will continue to innovate new products.

Our brand is clearly innovative.

7. In 2004, Franchise Times Magazine ranked COLDWELL BANKER as the #1 Real Estate Network five years in a row and the 8 th best franchise organization overall in the nation.

Our franchise should be the most sought after by real estate owners and brokers in the nation.

8. COLDWELL BANKER has the highest ranking in customer satisfaction from repeat home buyers (7) The Awards for "Highest Overall Satisfaction for Repeat Home Buyers Among National Full Service Real Estate Firms" were primarily for showing excellence in all three factors contributing to customer satisfaction: goodwill, broker relations and information services. In fact, COLDWELL BANKER ranked above the industry standard in providing important services, such as informing clients about the contract and showing attention to detail from contract through closing.

COLDWELL BANKER is one of the most trusted firms in the nation .

9. In their Fall 2002 issue, Forbes Magazine once again named coldwellbanker.com "Best of the Web". This is the third consecutive time that the site has earned this honor.

Coldwellbanker.com is the most award winning real estate web site among all real estate brokerage companies .

10. In 2004, our site had over 28 million site visits and we generated approximately 117,000 leads (9,781 leads per month) through national promotions and our national website, coldwellbanker.com. Of these, over 20,000 leads were from the result of targeted internet advertising. COLDWELL BANKER also improved our presence on major search engines such as Yahoo, Google and MSN. By the end of 2004, 350,000 consumers were signed up for the personal retriever interactive search service and that service sent 40,000 e-mails a day to registered consumers. (8)

These facts continue to demonstrate the tangible value of our national advertising and lead generation programs and offer a meaningful listing tool.

11. COLDWELL BANKER is the direct beneficiary of over $80 million dollars in investments by our parent company Cendant to improve our brand's technology readiness. Many technology tools or services are routinely offered free of charge or, at a significant cost reduction to our network.

Through our various alliances, together with independent investments, our brand offers one of the widest arrays of broker and sales associate technology tools in the industry.

12. COLDWELL BANKER invests millions of dollars annually to update and innovative marketing, sales and technology tools for the benefit of sales associates and broker-owners. With nearly 40 internal and out- sourced staff, our brand is famous for its extensive, systematized marketing tools and programs.

Our brand is renowned for offering more sales tool options for our franchisees at a fraction of the cost of maintaining a local design & production department .

13. Cendant Mobility is the largest third party relocation company in the world. And, among the top 500 companies in the nation, more companies are associated with Cendant Mobility than any other relocation company in the nation. (6)

The Cendant Mobility Network is comprised of more COLDWELL BANKER companies than any other national brand by a significant margin.

14. The COLDWELL BANKER internal website, CBNet, is a powerful repository for our latest systems and tools. The website is an indispensable resource to sales associates, managers and owners and features our entire support system. In 2003, The Public Relations Society of America awarded CBNet the Pyramid Award and the Big Apple Award recognizing superior design, functionality and content.

Our sales associates enjoy the benefit of numerous resources at their desktop to enhance their listing, selling and prospecting activities.

15. COLDWELL BANKER Education is among the most innovative in the nation. Our CBU.com web site offers over eighty, 24/7 programs. With over 75 contract trainers, our brand also offers over 1,000 "live" courses around the nation each year with as many as 40,000 participants. In addition to live and self study courses, CBU offers the latest web connect course offerings featuring live internet workshops hosted by top instructors.

Our brand offers the most abundant, highly accessible training for sales associates & managers.

16. The ongoing support provided by COLDWELL BANKER is superior to any other national network. Our staff of 38 business consultants average 24.6 years in the profession each with outstanding credentials, numerous years in the real estate business and some with postgraduate college degrees.

Our brokers have unparalleled access to valuable management consultation services that would otherwise be unaffordable.

(8) Source- Bootstrap Consulting